Transparent pricing. No proposals. No retainers. Cancel anytime.
From one flat build fee to a site we actively keep ranking. Add on, downgrade, or cancel - whenever.
Up to 3 pages, hand-coded
Yours to keep. No subscription.
A real website. Built once. Owned by you.
£500 website + £100 CMS
Still one payment. Still no subscription.
Change your own copy without ringing a developer.
Cancel anytime
No contracts. No lock-in. Just uptime.
Somewhere fast and safe for your site to live.
Cancel anytime
No contracts. No lock-in. Just results.
Keep the site current, useful, and ranking.
By Underdog Digital
Our agency arm. Same people, bigger scope.
When you need more. Proper SEO, properly scoped, aimed at winning the category.
The monthly plan is an add-on, not an alternative. Every client starts with a website they own outright. Ongoing SEO and content updates are for people who want the site actively worked on after launch - not a condition of buying one.
Already own a domain? Nothing changes. Send us the login or add a single DNS record, and the price stays £500.
Need one? Add it at cost. We register it in your name, connect it, and you go live on your own .co.uk or .uk.
Around £12 a year, at cost, on your invoice
A lot of people arrive with a business name and nothing else. That is the easiest version of this job. We check what is free, register it, point it at your site and configure the DNS. You never have to open a registrar account or work out what a nameserver does.
The domain goes in your name, not ours. Nominet would happily let us hold a .co.uk on your behalf - plenty of agencies do exactly that - but a domain your web person controls is a leash, and the whole point of this service is that there is nothing to be leashed by. You own the code, so you should own the address it sits at.
It means the honest answer to "what happens if we fall out" is: nothing. You take the files, you already hold the domain, and you point it wherever you like. No transfer fee, no release form, no awkward email.
The registrar fee goes on your invoice at cost - about £12 a year for a .co.uk. Renew it yourself, or let the monthly plan handle renewals and DNS so an expired domain never takes your site down on a Friday afternoon.
Everything each tier includes. No asterisks, no "starting from", no discovery call to find out.
| Feature | Website£500 | Website + CMS£600 | Hosting + SEO£69/mo |
|---|---|---|---|
| Up to 3 hand-coded pages | ✓ | ✓ | - |
| Custom design (no template) | ✓ | ✓ | - |
| Mobile-first responsive | ✓ | ✓ | - |
| PageSpeed 90+ at launch | ✓ | ✓ | Monitored |
| Working contact form | ✓ | ✓ | - |
| SEO + GEO foundations | ✓ | ✓ | Maintained |
| Schema markup + XML sitemap | ✓ | ✓ | Kept current |
| Launch hosting + SSL + baseline security | ✓ | ✓ | ✓ |
| Full code ownership | ✓ | ✓ | ✓ |
| Two revision rounds after launch | ✓ | ✓ | - |
| 30 days post-launch support | ✓ | ✓ | Ongoing |
| Edit your own content | ✗ | ✓ | - |
| Ongoing SEO + content updates | ✗ | ✗ | ✓ |
| Search Console monitoring | ✗ | ✗ | ✓ |
| Monthly ranking report | ✗ | ✗ | ✓ |
| Content updates (30 min/month) | ✗ | ✗ | ✓ |
| Priority support, 24h response | ✗ | ✗ | ✓ |
| Price | £500 once | £600 once | £69/mo |
Three numbers, all in pounds, all flat. No VAT surprises bolted on at checkout, no day rates, no scope creep dressed up as a change request.
A £500 website is £500. London agencies quote £4,000 to £12,000 for three pages, and what you are really paying for there is a project manager, a discovery phase, and office space in Shoreditch. None of that makes the site load faster or rank higher. A properly hand-coded £500 site beats most £3,000 template builds on speed, Core Web Vitals and search performance - because process, not price, decides quality.
The £100 CMS add-on is for owners who would rather change their own opening hours than email someone about it. It is a simple Pages CMS layer sitting over the same hand-coded site - not WordPress, not a plugin stack that needs patching every fortnight. One payment, whenever you want it, before or long after launch.
The £69 monthly plan covers managed hosting, ongoing SEO, Search Console monitoring and a monthly ranking report written in plain English rather than agency jargon. If you only want somewhere fast and reliable for the site to sit, hosting alone is £10 a month. Both cancel any time - and because you own the code outright, cancelling means we hand over the files, not that your site disappears.
Everything is quoted in GBP and paid by card through Stripe. A VAT invoice is available on request for businesses that need one for their records.
If £69 a month will not move the needle - you are competing nationally, across several towns, or in a sector where everyone already has an SEO budget - that work goes through our agency, Underdog Digital. Proper audits, content programmes and digital PR, scoped and quoted rather than bolted onto a maintenance plan. Most UK sole traders and small firms never need that level; if you are going after a whole region, you will.
It is a bit like hiring a mixer and a breaker from B&Q for the weekend. The kit is perfectly good. Whether you end up with a patio or a pile of rubble is still on you.
You can build a website yourself now. Lovable, Bolt, v0 - these are real tools and we are not going to pretend otherwise. If you fancy it and you have a free weekend, crack on. We would rather say that than take £500 off someone who did not need to spend it.
Two things to know first. The cost is not zero and it does not stop: the cheapest Lovable plan that lets you use your own domain is USD $25 a month, billed forever - and being priced in dollars, it moves with the exchange rate. Over five years that is roughly USD $1,500, and the month you stop paying is the month your website becomes a problem. Ours is £500 once. Leave it running for a decade and you never pay us again.
The second thing is that the tool has no idea about SEO. It will build you something that looks sharp and ranks nowhere - because ranking comes down to schema, internal linking, Core Web Vitals, search intent, and twenty years of knowing which of those actually matters for a joiner in Leeds. None of that lives in the prompt box. It is the bit you are actually paying for.
So: if the weekend build sounds like fun, use the tools. If you want it done once, done right, and never thought about again, that is us.
about USD $1,500 over five years. You keep paying, or it becomes a problem.
Go and try LovablePaid once, owned forever, built by someone who has done SEO for twenty years.
Why this costs what it costsPay, fill in the brief, and we start building. Everything else is optional and always will be.
£500 covers a custom, hand-coded website of up to three pages, responsive design, a working contact form, technical SEO foundations, launch hosting, SSL, baseline security, and 30 days of post-launch support. There are no mandatory platform subscriptions or agency retainers. Add the CMS only if you want to edit page content yourself.
See exactly what the price includesYou receive the source code and website files outright. Your domain stays registered in your name, and the site is not tied to WordPress, Wix, Squarespace, Webflow, or a proprietary page builder. Move hosts or hire another developer whenever you like.
See what is included and excludedBoth rounds cover reasonable copy changes, presentation tweaks, and layout adjustments inside the agreed design. Extra pages, new functionality, major integrations, or a completely different design direction are quoted separately.
See the full build process